Social media's popularity continues to grow, connecting people with just about everything they watch and buy. The value of the time consumers spend online and on social networks and blogs continues to grow, most visible through the influence on purchase decisions. For instance, 60 percent of people who use three or more digital means of research for product purchases learned about a specific brand or retailer from a social networking site. As the influence of social media – and those using social media – continues to grow, it's crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. This report presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
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