Why has M-Pesa been so successful in Kenya, yet mobile money initiatives in other developing countries much less so? Recent Centre for Development Informatics research[1] can help provide a systematic response.
M-money services have two core functionalities. Registered customers can convert between e-cash and real cash (typically at the physical premises of an m-money agent), and cantransfer e-cash from their account to that of another account holder via SMS. They might use this to send money to family members or friends, or to pay a provider – anyone from a taxi driver to a local school – for goods and services.
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