How can health scientists in developing countries build networks and share the knowledge needed to make strategic progress towards strengthening health systems? The positive, innovative uses of social media are not without drawbacks. They are open to abuse, as in the case of using Twitter to circumvent the traditional regulatory frameworks that aim to control direct-to-consumer advertising by pharmaceutical companies. The fledgling patchwork of electronic and mobile health is on the cusp of becoming an integrated global solution, either through a series of unifying enterprise architectures (blueprints for information technology management in organisations), or through the adoption of internationally accepted interoperability standards that enable diverse systems to work together.
To date there are 104 mentions of Twitter on PubMed, the primary research database for healthcare sciences. These range from using Twitter for monitoring outbreaks of H1N1 'swine flu' or for promoting sexual health, to helping senior healthcare professionals provide feedback for students.
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