The report is designed to give an accessible overview of media use, attitudes and understanding among children and young people aged 5-15. It also documents the views of parents/carers about their child's media use, and the rules, tools and other ways that parents manage such use. The key objectives of this research are:
• to provide a rich picture of the different elements of media literacy across the key platforms of the internet, television, radio, games, and mobile phones; and
• to identify emerging issues and skills gaps that help to target stakeholders' resources for the promotion of media literacy.
The report also includes analysis of children's television viewing habits, sourced from BARB, parents' opinions and concerns about pre-watershed television programming, sourced from a quantitative survey conducted in July 2011. By drawing together a range of research sources, the report provides a single reference source for understanding parents' and children's media use and attitudes. , and relevant findings from Ofcom's Media Tracker 2010 survey.
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