Incorporating and anticipating new media technologies in traditional independent media-development models may be a more complicated process than it appears. Particularly because use of these technologies can be spontaneous, user-driven, and relatively low-cost, it would appear that making creative use of them would be relatively easy for donors and practitioners working on independent media development. Nevertheless, there are additional factors that must be considered, including questions of access; patterns of use; the "non-organic" quality of top-down, donor-driven programs; technical literacy; and other similar factors.
Through an examination of the use of ICT in independent media development, this paper seeks to shed light on the state of current practice with respect to media development and new technologies. It will also place these developments within the context of a rapidly changing global information industry, one that is evolving faster than traditional media programs have been able to adapt. Finally, it will offer several recommendations on how independent media-development programs can take advantage of, and keep abreast of, these new global trends.
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