Wednesday, November 14, 2012

USA Africa Dialogue Series - Nigeria's BlackBerry addiction offers hope for Research in Motion

 
"What's your BB pin?"
 
The question is the ultimate social status badge for many young, urban Nigerians. Standing in front of a row of gleaming BlackBerry handsets in a Lagos phone shop, sales assistant Remi Olajuwon explained: "The average Nigerian has a very healthy interest in status and luxury. So if somebody asks for your BlackBerry pin and you don't have one …" she trailed off with a dismissive flick of her false eyelashes.
 
Retailing at between $200 (£126) and $2,000 in a country where most live on less than $2 a day, the cost alone made it a status symbol, she added. "People come in to buy one just to show they've been promoted."
 
 
- Ikhide
 
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