Watch Alfred Schopf, CEO, and Dr. Andreas Kaufmann, Majority Shareholder and Chairman of the Supervisory Board, explain Leica Camera's heritage and the next steps into the brand's development against the backdrop of the Leica Store and Gallery Los Angeles, which opened its doors on June 20, 2013.
History of Leica:
Oskar Barnack's genius idea of creating the small format 35 mm camera created a revolution in photography in 1925, paving the way for the birth of the Leica Legend. His diminutive, lightweight Leica offered a new, undreamed-of freedom in reportage and artistic photography. From that point to the present day, Leica has had a profound influence on our view of the world we live in. And remarkably, you can still savour this sheer visual enjoyment time and time again whenever you use a Leica product to provide that unique visual perspective. http://us.leica-camera.com/culture/history/
Funmi Tofowomo Okelola
-The Art of Living and Impermanence
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