This report provides hyperlocal media startups and publishers a practical and useful guide to making their service a success. The editors of North London hyperlocal Kentishtowner share what they have learned from running a blog-turned-award-winning daily publication across three platforms.
Key Findings
• It's better to set prices for advertising high and build in plenty of room to bargain.
• Once a readership is established, consider turning your hyperlocal web service into a standalone newsprint publication.
• Embrace the DIY ethic: If you're not prepared to multi-task, long-term sustainability of a hyperlocal media title is going to be tough.
• Scale is the only way to make the project truly sustainable.
Institut d'études de sécurité - SA
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