Stories were told in words and (more recently) pictures – still black and white, the "proper" medium for news 20 years ago. The rhythm of the day built up to one main deadline, around 9.30pm. We knew the cost of paper, ink, printing and distribution, and could flex the price of advertising, and of the newspaper itself. The readership was overwhelmingly in the UK, and if they ever wanted to get in touch, they did so by phone or letter. It was a world of known knowns.
Twenty years later, we swim in unknown unknowns. We still tell stories in text and pictures, but the words are as likely to be in the form of live blogs as stories. We have learned to use moving pictures as well as stills. We work in audio, interactives, data, graphics and any combination of the above. We distribute our journalism across multiple channels, platforms and devices, including live discussion and debate. We're on the iWatch; we're in bed with Facebook; we're still in the corner shop.
Two thirds of our readership is now outside of the UK: we publish continuously. Virtually all our readers can themselves now be publishers and can connect with one another, and anyone else, as well as us. They contribute to the Guardian in ways that were unimaginable even 15 years ago."
- Alan Rusbridger
- Ikhide
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