USA Africa Dialogue Series - Global Markets and celebrities: Amala.Akara,Dodo etc

Global markets and  Celebrities. Amala ,Akara ,Dodo and other matters

Some Nigerian  celebrities have  tens of millions of followers on social media ,  the psychology of the youth is such that anything  the celebrities own, especially if it is affordable  his or her  followers would like to have it

 Some  nigerian   celebrities who are amongst  africa's most successful artists are  now    fast moving  consumer goods(  FMCG)  ambassadors, of goods   not made in nigeria and perhaps not made in africa

Which means  these celebrities are promoting a financial outflow  from  Africa whereas africa badly needs an inflow of funds.

There must be some products or services in Nigeria which these celebrities can strive to push to the rest of the world.

celebrities might choose to promote tourism,  hospitality and Nigerian cuisine. There is  Nigerian cuisine    like Amala, Gbegiri,Oro,Orombo ati  igbin. Sounds delicious?   Amala  is fast becoming Nigeria's national cuisine.   So we learn    

Celebrities can also promote , investments or export. in that way they would generate a lot of jobs  even for their  fans. many of whom are currently  unemployed.

  These Celebrities need to be approached with a favorable deal for they    might not want to do it for free  of charge. It's therefore  a challenge to the business class.

    for generic products like Amala,  the  Amala  producers or  the collective of  Amala merchants need  to foot the bill for the endorsement of the consumption of Amala for the benefit  of the whole value chain of the Amala industry.we might for instance begin to have strictly Amala eating places or joints as thy are called this would make for easy endorsement .same with Dodo,Akara and other delicacies from, Nigeria.

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