Salute to the Nigerian Marketing men and women by
Augustine Togonu-Bickersterth,london England
"Experts urge marketers to redefine roles"
so is the caption in the punch newspaper of today
September 25 2022 This is their own time!
We are now in the era of marketing men and women.
We need the marketing men for instance to reverse
the financial flow outside the country.to address nigerias
love for imported goods and services ,to buy made in nigeria
We need them to globalize nigeria products and services.
Happily they are already achieving results. According to the
Central bank of Nigeria, nigeria recorded an increase of 890
million dollars for non oil exports in 2022.thats the spirit.this is
the way forward.:export marketing. We either export or we die.
We need marketers for behavior modification.to galvanize nigerians in
a progressive and fruitful direction. in the interest of national
development.Call it social marketing or like Babangida, Mass mobilization
We need marketers in specialized areas like city marketing because
cities are competing with cities all over he world for
tourists, investment, and special events like conferences, executive boot
camps,sporting competitions, festivals etc
Marketing is the first and last thing in business.if there is no market
There would be no business and therefore no development.
and consequently no nigeria
we need the marketers to rescue nigeria from its present
economic quagmire.
Its great that the chief marketing officers around the country
are coming together to deliberate on the wary forward
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